Star Marketing covers all areas of an artist's 'brand' image. To be successful, particularly in the age that we live in, an artist must be marketed successfully so that they can be portrayed to a potential audience in a good way, leading to possible music sales. Social media is where artists can keep fans up to date with music and tours etc, they must be professional to an extent on social medias as their profiles act as what would be a 'shop window' for fans and potential sales. The star marketing will tell you many things - what they can expect from your products and services (your star), and how you differentiate from other artists and competitors.
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