Pre Production: Risk Assessment (by Jacob Osman)

Risk Assessment Jacob Osman

Skype Call with Ian Haughton of Handsome Design

We had a group Skype session with Ian Haughton of Handsome Design, discussing the design and marketing process of Digipak and posters for our bands. 

For this task I filmed, edited and uploaded the video footage to my channel.

Ryan Mackrfall Feedback: Pop Promo Treatment

In the comments made on my groups treatment (above), Ryan recommended that we look at some existing music videos for inspiration. 

The video below is a good example of how audio changes are used successfully in a music video:

The video below is a good example of a 'weird' promo. This includes spooky imagery and visuals, which matches the mood and lyrics of the song:

The three video's below were recommended to my group to look at as they are 'cool' to watch. The first video contains only footage of the band performing, no narrative at all.

The video below was filmed in a vintage style

Letter to Record Company

Letter to Record Company

This letter was sent to the copyright holder for the song 'Pompeii', the song that we're using to film our pop promo. Because we don't own the rights to the song, we're not entitled to have access in uploading it as the music in our video. This letter was created to address the Record Company in the hope that they'll grant us access to this song as we are just a secondary school.

Group Lip Sync Task (Sam Smith 'I'm Not The Only One' Ft. A$AP Rocky)

To practice lip syncing ourselves to a song we undertook this task, I covered A$AP Rocky's first verse and Jeremy and Harry shared Sam Smith's main verse.

Practical Exercise and Lip Sync

Audience Theorists

Jeremy Tunstall (Genre and Audience Theory)

– Primary, Secondary, Tertiary Audience Engagement: "Watching films in a cinema involve a primary mode of audience engagement as the spectator is immersed with the narrative while watching a programme at home on television may involve eating a meal at the same time, texting, using social media or other additional activities. Tertiary audience engagement is using the text as background media like music radio".

Blumler and Katz (Audience Theory)

 – Uses and Gratifications Theory: "Different audiences gain different pleasures from a media text e.g. Gravity can be enjoyed via diversion or escapism, it can use surveillance to give information to audiences and can also be discussed on forums and blogs as a form of developing personal relationships(common also in video games). Personal identity can be developed with audiences who relate to certain characters more than others".

Katz and Larzasfeld - (Audience Theory)

 – Two Step Flow Theory: "Jonathan Ross discussed with his guest Steve Coogan the recent phone hacking scandal and made it clear he had an opinion on the subject - this reflects the Two Step Flow theory where an existing idea or belief is taken on by an opinion leader (as in newspapers as the 'Fourth Estate')".

David Gauntlett (Audience Theory)

- Passive Consumption, Hypodermic Model (Frankfurt School): "A strong argument suggests that audiences may be passively affected by the sexist, violent representations in GTAV as it is a more realist text than other shoot em' up action adventure games. Young audiences ultimately may begin to view women differently and think that the aspirational violence is acceptable as a means to an end".

Stuart Hall (Audience Theory)

- Audience Positioning and Dominant, Negotiated, Oppositional Readings: "Some texts, like The Mighty Boosh may have a number of readings, dependent on audience - a dominant reading could be that it is a postmodern representation of celebrity culture while a negotiated reading could be that it is simply surreal and funny while an oppositional reading could be that it is childish, subversive and offensive".

Stuart Hall (Representation Theory)

Dominant, Oppositional and Negotiated Readings of Representation: "Stuart Hall's theory (see audiences) is also useful in understanding how some representations reflect the dominant culture e.g. patriarchy, women in The Sun and in Men's Magazines like FHM. However, some representations can be negotiated or even misunderstood (oppositional) as in Four Lions which was accused of being a racist text due to its representation of British Pakistani Muslims".

Stanley Cohen (Audience Theory)

- Moral Panics: "Recent stories about young audiences' behavior after playing violent video games reflects a common moral panic that some media like the Daily Mail constantly seek to remind its readers of".

Martin Barker – (Audience Theory)

- Challenging Moral Panics: "Barker suggests once you have entered into a debate about violent video games for example you must have already decided about negative media effects".

George Gerbner – Audience Theory)

- Cultivation Theory: "The cultivation theory suggests that the more you look at television, the more you are likely to believe in the reality of the representation e.g. believing everything you see and hear on BBC News 24 and not challenging the nature of a constructed text".