MTV vs VIRAL
Since it's launch in 1981, MTV has been the main relevant source for current and new music videos. MTV was meant to be the video equivalent to the radio, using 'video jockeys' (VJ's) to select which music videos would be played. The demographic has moved from young adults to be primarily targeting adolescent and teenagers.
Viral is the term used to describe anything that has become very popular in a short space of time through the use of the internet - social media, sharing and email. Viral videos create a 'buzz' about the song and artist, giving them more recognition in the business and in to the public. The most modern day social media for creating viral hits is 'Vine'. Vine lets the user take a 6 second video and upload it, where it can be displayed to the public. Vines are constantly shared on all other platforms of social media such as Facebook and Twitter. A good example of a song that went viral because of a Vine is the artist 'Riff Raff's' song 'Tip Toe wing in my Jawwdins'. Thousands of users used the song to create a comical response to various situations or as background music, which results in the creation of a hilarious 6 second loop.
Below I have embedded the original song:
Below I have embedded a vine remake of 'Tip Toewing in my Jawwdins':
Viral is the term used to describe anything that has become very popular in a short space of time through the use of the internet - social media, sharing and email. Viral videos create a 'buzz' about the song and artist, giving them more recognition in the business and in to the public. The most modern day social media for creating viral hits is 'Vine'. Vine lets the user take a 6 second video and upload it, where it can be displayed to the public. Vines are constantly shared on all other platforms of social media such as Facebook and Twitter. A good example of a song that went viral because of a Vine is the artist 'Riff Raff's' song 'Tip Toe wing in my Jawwdins'. Thousands of users used the song to create a comical response to various situations or as background music, which results in the creation of a hilarious 6 second loop.
Below I have embedded the original song:
Below I have embedded a vine remake of 'Tip Toewing in my Jawwdins':
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