why use promo's?

Why Use Promos?

Promotional activity can help to identify and address a specific market. The need for specific marketing has to fall into one of two categories:

Trial: Where you get your customer to try your product or service for the first time.

Loyalty: Increasing the chance of a customer returning to continue purchasing your product or service before buying it. Promotional activity operates most often in partnership with other marketing activity. Typically this will be advertising but may also include direct mail, public relations or sponsorship campaigns. Advertising acts mainly to build awareness and imagery of the product’s key attributes – brand values.

The Advantages

Promotional activity can be targeted to a greater degree than other forms of advertising.

• Promotions can be timed and results viewed over a more specific and much shorter timeframe than conventional advertising.
• Perhaps most importantly, promotional campaigns can be quantified relatively easily and as results are more readily available, activity can be accurately evaluated.
  
  
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